Digital marketing role and value in COVID 19 Pandemic

We learned in the aftermath of the Covid 19 outbreak that brands would focus more than ever on digital marketing. 

Through this isolation, the internet has become our everyday companion with the entire world locked inside of their homes. With billions of subscribers worldwide , companies are now working more than ever to build a strong online identity – because consumers are here!

India's Internet usage rose 13 percent after the nationwide lockdown was placed in place to test Covid-19 's spread, according to data from the telecommunications ministry. The move was a result of how more and more people consumed digital content.

It is true that marketing budgets are being cut due to the lockout and economic downturn and consumers have started to save their cash. Web visits have surged, however, and the companies need to carefully identify their digital approach and concentrate on the bigger picture and long-term objectives.

In this situation, it has become important for brands to monitor shifts in consumer behaviour. Their interest in products or services or their expectations from the brands has changed since the outbreak, and brands need to rework their digital marketing strategies to suit changing needs.Moving on to new product releases, the only audience accessible right now is through digital marketing, so discovering innovative and exciting digital approaches is crucial.

Going for responsible marketing, also is important. These test periods are not necessarily the best time to introduce your goods to the consumers, so the marketing tone has to be the best one. It is very important to develop an emotional link with the clients and build meaningful digital marketing content