Digital marketing role and value in COVID 19 Pandemic
We learned in the aftermath of the Covid 19 outbreak that brands would focus more than ever on digital marketing. Through this isolation, the internet has become our everyday companion with the entire world locked inside of their homes. With billions of subscribers worldwide , companies are now working more than ever to build a strong online identity – because consumers are here! India's Internet usage rose 13 percent after the nationwide lockdown was placed in place to test Covid-19 's spread, according to data from the telecommunications ministry. The move was a result of how more and more people consumed digital content. It is true that marketing budgets are being cut due to the lockout and economic downturn and consumers have started to save their cash. Web visits have surged, however, and the companies need to carefully identify their digital approach and concentrate on the bigger picture and long-term objectives. In this situation, it has become important for brands to m
